Atlantis Dubai required a brand refresh to not only feel more contemporary, but to create a cohesive brand experience between the icon The Palm, and it’s second luxury property The Royal, forming an ultimate destination brand. The work included a sensitive refresh of the Atlantis wordmark and creation of a bespoke typeface and iconography set, all visually linked to the gentle arcs within the Atlantis logo and The Palm’s distinctive architecture.

Recognition from Monotype.