Sleek MakeUP evolved as a challenger brand in the cosmetics category by offering high-quality makeup that stood out on all skin tones. The brand celebrates diversity and encourages their consumers to experiment and have fun with make-up.
Sleek MakeUp requested the creation of a Christmas gifting collection with an emphasis on avoiding festive clichés. Based on the brand’s ethos of celebrating diversity, the idea formed around the use of a myriad of bold, graphic patterns that clashed together on different faces of the pack. Using the pack as media, each element was considered as part of a memorable and engaging unwrapping experience.

Recognition from THE DIELINE